Why You Need Video

For years companies have understood the benefit of video but now, more than ever, it is giving businesses a massive edge.

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In recent years the web has seen the use of video explode and it is quickly becoming the preferred medium for online marketing. Whether it’s corporate video presentations to video blogs, videos are making a huge impact on the way we do business.

But videos can be expensive to produce and, quite rightly, people ask whether or not it is worth it. Let's look at some of the reasons video is proving to be so popular amongst marketers both on and offline.

 

Why Use Video

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Building Connections

As well as getting your message across, video gives you an awesome opportunity to entertain your target audience. Nothing builds rapport, gets traffic, and makes sales like a good video. That’s why 52% of marketing professionals name video as the type of content with best ROI. People buy from people they know and trust. On video, they see your eyes, your smile, your body language so when they see you on video, they feel like the know the “real you”. That’s an immensely powerful thing to have.

Fun & Informative

Produce a fun video, where people are entertained as well as informed and it can increase the purchase intent of a customer by 97% and the brand association up to 139%. This is why, for years, all of the big B2C companies have been using television advertising as the focal point for their media campaigns. But, it’s not just consumers who value video communication from companies. According to Forbes, 59% of executives would rather watch video than read text.

Popular on Mobile

We’re all aware of QR codes now but did you know that of all the QR codes released, 40% link to online videos. In fact, mobile and tablet users are three times as likely to view an online video than desktop or laptop users. Online video now accounts for around 50% of all mobile traffic, making it a great way to engage with people on smart devices.

Great For Google

YouTube has quickly become the second most used search engine on the internet so videos that perform well under their searches are also performing well in Google. In fact, Forrester Research said it is 50 times easier to achieve a page 1 ranking on Google with a video and a video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. That makes video a pretty powerful tool, even before you realise that users spend 88% more time on a website with video.
 

And That's Not All

There are a myriad of statistics that show how good video is for your business. So, what are you waiting for?

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